NPD Practices

Analog Devices, Inc.: Gaining the competitive edge with Process Knowledge Brian Donnellan and Kenneth Bruss. The authors explain how companies can incorporate Process Knowledge into their NPD process to gain an edge in speed, efficiency, and market leadership. (Part 1 of 2.)

Goldense Part III: Outsourcing R & D Bradford Goldense and Anne Schwartz. The Goldense Group looks at information from their recent study on outsourcing R & D and NPD.

In Focus: Radical innovation - “Why are we doing this?” Greg Githens. The author explains how four questions can spur success in radical innovation, starting with the question, “Why are we doing this?”

BMW Group: Lifestyle products as a strategic differentiating factor Markus Seidel. How BMW is extending its brand - and that of its MINI - into lifestyle products.

Visions CPAS Highlights: PDMA Foundation CPAS Study Marjorie Adams and Doug Boike. Highlights from the PDMA Foundation’s new Comparative Performance Assessment Study (CPAS) reveal trends in product development and how “the best” achieve better NPD results than “the rest.”

PDMA 2003 Annual Review

PDMA 2003 Annual Review: A Year of Transition Phillip Clark and April Klimley. For the first time ever, PDMA brings members a detailed review of the past year, 2003... and plans for the new year, 2004.

Features and Columns

Launch Pad: Trade shows Mark Hart, Launch Editor. How you can use trade shows as part of your strategy for launching new products.

Lessons Learned: Voice of the Customer Mark Deck. Our columnist combines his own knowledge with insights from three practitioners talking about how to use Voice of the Customer throughout the NPD process. (Part 1 of 2.)

New Orleans Conference Report - From the Editor of the Journal of Product Innovation Management (JPIM)) Anthony Di Benedetto. A report on the New Orleans Driver of NPD Success Conference, which previewed initial results from the PDMA Foundation’s new study, as well as a preview of the July 2004 issue of JPIM.

Book Briefs Adam Hansen. Books on Stragegy Innovation, Software Product Management, Lean Strategies, and Sustaining Growth.

Certification News Ken Westray. Success stories illustrate the value of NPDP Certification; PDMA launches "Gain the Edge" marketing program.

PDMA News & Announcements

From the President - Chris Miller From the Editor - April W. Klimley Editorial Calendar

Vision's Mission Statement

Visions magazine keeps members on top of trends and developments in the NPD world and the latest thinking of product development leaders. It is published quarterly by the Product Development and Management Association (PDMA). Visions welcomes articles on product development and management for possible inclusion in future issues. Articles for the next issue of Visions (October 2004) are due August 9, 2004. Please submit queries to the editor, April Klimley, by email or phone: 212-595-5024.

PRODUCT DEVELOPMENT & MANAGEMENT ASSOCIATION (PDMA)

Thought Leaders of Product Development & Management .Visions is published four times a year in January, April, July and October by the Product Development & Management Association (PDMA), 17000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054. Each article reflects the expertise of the individual author, not PDMA itself. To become a member, contact us at 1-800-232-5241 or by email. Copyright 2004 © PDMA. All rights reserved. No part of this publication may be reproduced by any means, or transmitted, or translated into machine language without the written permission of the publisher, PDMA.